March 12, 2010 Comments Off
Quantifying Social Media has been and continues to be a challenge. Measuring numbers isn’t such a challenge—it’s the “Social” part of Social Media that makes it difficult. Compete and Quantcast can give good ballpark impressions for blogs, manually counting Twitter followers is simple enough, you can use click-thru’s to measure calls to action and Radian6 to trend chatter and sentiment. All of these apply to measuring anything on Social Media. The challenge is measuring the part that links back to the only reason anyone is participating within these channels– emotions, passions, etc.
The recent FTC regulation concerning social media has been a hot topic of conversation as of late with our clients and agency partners. They’ve all been wondering: How will this affect American Pop?
June 8, 2009 Comments Off
Home, a new documentary by director Yann Arthus-Bertrand and producer Luc Besson (The Fifth Element), was simultaneously released last Friday – World Environment Day – on YouTube, DVD, theaters and television. This new approach of releasing properties across multiple mediums at once makes you wonder if we’re looking at the future of title distribution, or just another PR stunt.
June 4, 2009 Comments Off
Any web novice will tell you that more often than not it feels like people online are speaking in some type of foreign code, YKWIM? For the most part, cryptic jargon is accredited to teen girls (OMG, FML I broke a nail!) and Twitterers (IMHO, site A is FTW, while site B =FAIL …thoughts? LMK) – but as I recently delved deeply into the world of the online mom (aka the “Mommy Blogger”) while working with the American Association of Orthodontists (check out our case study for the campaign, here), I was surprised to see many unfamiliar acronyms sprinkled throughout momversations: DSD, DH, DS1, SAHM – what the heck were they talking about!?
