A respected peer recently shared an interesting article from eMarketer entitled, “Resources Are Now a Big Issue for Social Media Marketers,” listing some of the most common barriers to executing a successful social media plan. The thing is, not all of us are social media marketers and not every company has the bandwidth to employ [...]
I am asked occasionally to list “best practices” for social media. A static granular list of best practices wouldn’t be relevant to every brand. Some brands focus their social efforts on getting the word out about sales and specials, some brands offer resourceful information to their customers even if it’s not directly tied to a [...]
Quantifying Social Media has been and continues to be a challenge. Measuring numbers isn’t such a challenge—it’s the “Social” part of Social Media that makes it difficult. Compete and Quantcast can give good ballpark impressions for blogs, manually counting Twitter followers is simple enough, you can use click-thru’s to measure calls to action and Radian6 to trend chatter and sentiment. All of these apply to measuring anything on Social Media. The challenge is measuring the part that links back to the only reason anyone is participating within these channels– emotions, passions, etc.
2009 has definitely been a milestone year for social media. I’ve been involved in social media marketing for the last four years. Each year appears to have had its own theme.
• 2006 was the year that brands desperately needed to “Blog”. They didn’t know how or why, but that they needed to blog.
• 2007 was the year of MySpace, in terms of brands needing to be in MySpace. Again not sure why or how.
• 2008 was the migration from MySpace to Facebook, driven by the fact that the user experience on Facebook appeared to be more personal and protective of personal space.
• 2009 has definitely been the year of Twitter, we certainly use it a lot for our clients. More importantly, 2009 appears to be the year in which big brands seem to understand social media a little better and have shown commitment to establishing a credible presence within the space.
The recent FTC regulation concerning social media has been a hot topic of conversation as of late with our clients and agency partners. They’ve all been wondering: How will this affect American Pop?
Home, a new documentary by director Yann Arthus-Bertrand and producer Luc Besson (The Fifth Element), was simultaneously released last Friday – World Environment Day – on YouTube, DVD, theaters and television. This new approach of releasing properties across multiple mediums at once makes you wonder if we’re looking at the future of title distribution, or just another PR stunt.
Any web novice will tell you that more often than not it feels like people online are speaking in some type of foreign code, YKWIM? For the most part, cryptic jargon is accredited to teen girls (OMG, FML I broke a nail!) and Twitterers (IMHO, site A is FTW, while site B =FAIL …thoughts? LMK) – but as I recently delved deeply into the world of the online mom (aka the “Mommy Blogger”) while working with the American Association of Orthodontists (check out our case study for the campaign, here), I was surprised to see many unfamiliar acronyms sprinkled throughout momversations: DSD, DH, DS1, SAHM – what the heck were they talking about!?
Welcome to American Pop’s blog!
We are a social media marketing agency. As you can see, we’ve forgone the usual website in favor of a blog (hence being housed on Wordpress) with links to other American Pop presence within social media (Twitter, Facebook, LinkedIn, etc.). We decided to “walk the walk” and dive completely into Social Media and not build a website for now. We are also forgoing any clever manufactured buzz phrases and acronyms for what we do (“There’s a fine line between clever and stupid” – Nigel Tufnel, Spinal Tap). Social Media Marketing seems pretty accurate.