American Pop, Social Media Marketing, is an emerging online message distribution agency servicing Fortune 500 clients across diverse vertical markets. Through utilizing transparent communication and leveraging established connections, American Pop ignites brand discussion and community engagements throughout consumer-generated channels.

With a combined core staff of Gen-Y digital natives and a seasoned (15+ combined years) word-of-mouth managing team, American Pop offers an insider’s perspective providing brand insights from the ground floor.

Established in 2009, American Pop is based in Burbank, CA

Jonathan Hall – Partner

Jonathan has been working in Social Media Marketing since 2006—which does qualify him as a pioneer. With all the dynamic changes going on in social media, Jonathan is always able to adapt to these changes and leverage them for his clients’ benefit. When founding American Pop, he has tried whenever possible to hire people smarter than he is. So far, this philosophy seems to be paying off, as the American Pop team is chockfull of social media experts. Jonathan’s past involves a long stint as an IT Analyst for a top Telemarketing Agency and selling collectibles as an online entrepreneur. He is also a long-time musician.

Craig Lazar – Partner

Craig Lazar brings over 20 years experience in Marketing, Promotions, Product Licensing, Product Development, Direct Mail and now Social Media Marketing. As a lifelong entrepreneur, Craig has a track record managing successful marketing campaigns. He has been a partner in various agencies with clients such as Warner Bros., Walt Disney Parks & Resorts, Universal Pictures, Paramount, SkyBox and Donruss Trading Cards and more…

Gipson Bachman – Director, Digital Strategy

At American Pop, Gipson designs and implements digital marketing strategies. He has been working in Social Media Marketing since 2006, but has always been an avid user and observer of the social media phenomenon. Now a mover and shaker in the field, Gipson brings his UC-Berkeley education and expertise in grassroots guerrilla marketing to serve up the hottest digital strategies for American Pop clients. Gipson is BFF with Google Reader, where you can find him reading Valleywag, Mashable and RWW.