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JL360 – WGN America

Results
•Created 7.7+ million campaign impressions, uniquely reaching 2.9+ million
•Rallied an active fan base of 2,700+ fans on Facebook, and 950+ followers on Twitter
•Twitter chatter from @WGNAmericaThurs reached over 25,000 people

Preview - JL360 – WGN America

Media Contacts – Kmart “Be A Schoolebrity”

Results
• Created 2.9+ million campaign impressions
• Created 392 campaign posts surrounding Kmart BTS & Be a Schoolebrity
• Reached 1,700+ individuals through creator & key-influencer outreach

Preview - Media Contacts – Kmart “Be A Schoolebrity”

BBC Video – “Top Gear 10″

Results
•Created 780k+ campaign impressions
•Created 450+ posts creating interest in Top Gear 10 DVD
•Reached 300+ sites/groups through engagement
•Saw sustained growth in Top Gearchatter on Twitter after CarChat participation

Preview - BBC Video – “Top Gear 10″

DeVries PR – Crest Whitestrips

Rallying around 3D Super Bowl commercials, we helped Crest Whitestips make their debut, along with Olivia and Fernando – the sassy hosts of KissMeIn3D.com

Results
• Site traffic to KissMeIn3D.com peaked at around 68,000* unique monthly visitors during the campaign
• 730k+ unique impressions were created by way of prominent blog placement and community engagement

Preview - DeVries PR – Crest Whitestrips

Schupp Company – American Association of Orthodontists

Check out how we helped the AAO get out key campaign messages about orthodontists and their resources to Moms online.

Results
• Created 1,000,000+ campaign impressions
• Reached 1,000+ individuals through creator & key-influencer outreach

Preview - Schupp Company – American Association of Orthodontists

Positively Cleveland

Get ready to rock with Positively Cleveland’s most successful sweepstakes ever with 22+ million impressions.

Results
• Over 22 Million Impressions
• The Most successful sweepstakes Positively Cleveland has ever held
• Event sold out
• Sharp spike in site traffic with an over 30% sustained increase in site traffic

Preview - Positively Cleveland

BBC Video – “Skins”

Oi!  Get cheeky with the cast of Skins and their first-ever stateside appearance on DVD shelves.

Learn more about how we helped to boost DVD sales and exceed client expectations with a robust community building push using Facebook & Twitter.

Preview - BBC Video – “Skins”

DeVries PR – Tide To Go

Get spot free with Tide to Go’s Talking Stain commercial and learn how we helped to ensure millions of free impressions within CBS’ The Super Bowl’s Greatest Commercials contest.

Results
• Commercial gained a top 3 spot after online voting period resulting in millions of free impressions
• 4.9m+ impressions by campaign end from online efforts alone

Preview - DeVries PR – Tide To Go

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American Pop on Facebook

Twitter

  • We're participating at the Southwest Media Group's Digital Summit in Dallas this week. We'll Tweet some highlights as they happen.. 23 hrs ago
  • Back from NYC and off to Dallas! 1 day ago
  • Jonathan will be in NYC the rest of the week visiting clients. Hopefully the weather will cooperate! 6 days ago
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Welcome to American Pop!

We are a social media marketing agency. As you can see, we’ve forgone the usual website in favor of a blog (hence being housed on Wordpress) with links to other American Pop presence within social media (Twitter, Facebook, LinkedIn, etc.). We decided to “walk the walk” and dive completely into Social Media and not build a website for now. We are also forgoing any clever manufactured buzz phrases and acronyms for what we do (“There’s a fine line between clever and stupid” – Nigel Tufnel, Spinal Tap). Social Media Marketing seems pretty accurate.

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