Ember Media – Essence Music Festival

Results

DeVries PR – Clairol Professionals

Results

JL360 – iHome iA5

Results

JL360 – Hollywood Tans

Results
•Created 11.2 MM overall impressions
•Experienced a 2.1x pass-along rate of campaign materials within the blog channel
•145 total blog placements reaching 8.5MM unique individuals
•Created 519 posts distributing campaign materials within social networks reaching 1.3MM unique users and creating 2.6MM impressions

Media Contacts – Kmart Bluelight Special Sweepstakes

Results
•Created 26.2MM+ campaign impressions
•Increased @KmartDealsnNews following by 112.5% (+3,051 followers)
•336 Blog placements surrounding #KmartBLS sweepstakes and Bluelight Specials
•Recorded 31k+ uses of #KmartBLS hashtag, reaching a unique audience of 1MM+ Twitter users

Southwest Media Group – Orlando CVB

Results
•Created 1.7MM+ campaign impressions
•Created 194 campaign posts surrounding 67 Days of Smiles in Orlando
•Reached 635 individuals through creator & key-influencer outreach

BBC Video – “The Mighty Boosh”

Results
•Created 25+ million campaign impressions, uniquely reaching 13.7+ million people
•Secured mainstream media blog coverage in The Huffington Post (7+ million unique) and multiple posts, including an exclusive interview, from Boing Boing (2+ million unique readers)
•Established a Twitter following of 2,400+ fans, effectively reaching 500,000+ unique Twitter users, and creating 5+ million impressions

JL360 – WGN America

Results
•Created 7.7+ million campaign impressions, uniquely reaching 2.9+ million
•Rallied an active fan base of 2,700+ fans on Facebook, and 950+ followers on Twitter
•Twitter chatter from @WGNAmericaThurs reached over 25,000 people

Media Contacts – Kmart “Be A Schoolebrity”

Results
• Created 2.9+ million campaign impressions
• Created 392 campaign posts surrounding Kmart BTS & Be a Schoolebrity
• Reached 1,700+ individuals through creator & key-influencer outreach

BBC Video – “Top Gear 10″

Results
•Created 780k+ campaign impressions
•Created 450+ posts creating interest in Top Gear 10 DVD
•Reached 300+ sites/groups through engagement
•Saw sustained growth in Top Gearchatter on Twitter after CarChat participation

DeVries PR – Crest Whitestrips

Rallying around 3D Super Bowl commercials, we helped Crest Whitestips make their debut, along with Olivia and Fernando – the sassy hosts of KissMeIn3D.com

Results
• Site traffic to KissMeIn3D.com peaked at around 68,000* unique monthly visitors during the campaign
• 730k+ unique impressions were created by way of prominent blog placement and community engagement

Schupp Company – American Association of Orthodontists

Check out how we helped the AAO get out key campaign messages about orthodontists and their resources to Moms online.

Results
• Created 1,000,000+ campaign impressions
• Reached 1,000+ individuals through creator & key-influencer outreach

Positively Cleveland

Get ready to rock with Positively Cleveland’s most successful sweepstakes ever with 22+ million impressions.

Results
• Over 22 Million Impressions
• The Most successful sweepstakes Positively Cleveland has ever held
• Event sold out
• Sharp spike in site traffic with an over 30% sustained increase in site traffic

BBC Video – “Skins”

Oi!  Get cheeky with the cast of Skins and their first-ever stateside appearance on DVD shelves.

Learn more about how we helped to boost DVD sales and exceed client expectations with a robust community building push using Facebook & Twitter.

DeVries PR – Tide To Go

Get spot free with Tide to Go’s Talking Stain commercial and learn how we helped to ensure millions of free impressions within CBS’ The Super Bowl’s Greatest Commercials contest.

Results
• Commercial gained a top 3 spot after online voting period resulting in millions of free impressions
• 4.9m+ impressions by campaign end from online efforts alone